Last year, I came across a new brokerage firm called Betterment that promotes hands-off, passive investing with ETFs. Despite that being right up my alley, I didn’t write about Betterment at the time because I thought their costs (0.3%-0.9% per year) were just too high.
Recently, however, they dramatically reduced their costs (details below), so I thought it would make sense to take another look to see if they might be a good fit for any particular types of investors.
Before you ask: I have no affiliation with Betterment, and this post is not sponsored by them in any way. They do, however, have an affiliate program, so it wouldn’t hurt to be careful about what you read about them online. (If you don’t know what an affiliate program is, I’d encourage you to read this post.)
How Betterment Works
In short, Betterment creates an ETF portfolio for you based on your risk tolerance, and they rebalance it quarterly as well as any time the account’s allocation strays more than 5% from the desired allocation. There’s no fee for the rebalancing transactions or for putting money into or taking money out of the account.
Instead, according to their new cost structure, there is a simple ongoing fee based on the amount you have invested with them:
- 0.35% per year for investors with less than $10,000,
- 0.25% per year for investors with $10,000 to $100,000, and
- 0.15% per year for investors with more than $100,000.
For Investors with Less than $100,000
For investors with less than $100,000, you only get to choose the overall stock/bond allocation. From there, Betterment breaks it down as follows:
For the stock portion of the portfolio:
- 25% Vanguard Total Stock Market ETF
- 25% iShares S&P 500 Value Index ETF
- 25% Vanguard Europe Pacific ETF
- 10% Vanguard Emerging Markets ETF
- 8% iShares Russell Midcap Value Index ETF
- 7% iShares Russell 2000 Value Index ETF
For the bond portion of the portfolio:
- 50% iShares Barclays TIPS Bond ETF
- 50% iShares Barclays 1-3 Year Treasury Bond ETF
Based on those funds’ expense ratios, an investor’s annual costs before considering Betterment’s fee would be approximately 0.17%. Once you add in Betterment’s fee, we’d be looking at all-in costs of either ~0.42% or ~0.32%, depending on whether you have more or less than $10,000 invested with them.
In other words, at these asset levels Betterment is analogous to an all-in-one fund with:
- A value tilt for the stock portion,
- Exclusively Treasury bonds for the bond portion, and
- Costs that are much lower than industry averages, but still higher than what you’d pay for a LifeStrategy or Target Retirement fund at Vanguard.
For most investors at this asset level desiring a hands-off solution, I would still suggest using an all-in-one fund from Vanguard — with the exception being investors who prefer Betterment’s allocation strongly enough to pay an extra quarter of a percent for it per year.
For Investors with $100,000 or More
For investors with $100,000 or more, Betterment provides the option to create a “custom portfolio.” Frankly, I think this is where the service provides something not offered elsewhere. For investors in this category, Betterment would be a way to essentially create your own all-in-one fund. For example:
- For investors with no choice but to own bonds in a taxable account, it could be a way to create an all-in-one fund that uses tax-exempt bonds.
- For investors looking to tilt heavily toward REITs or small/cap value stocks, it could be a way to do that.
- For investors looking to have a very high or very low international allocation, it could be a way to do that.
In Summary
I’m very excited about what Betterment is doing. I think it’s wonderful to have more firms in the marketplace that encourage the use of a “buy, hold, and rebalance” strategy using a diversified portfolio of low-cost funds.
At the same time, I think Vanguard is already doing a great job of meeting most investors’ needs, and they’re doing it at a lower cost.
That said, for investors who:
- Want a hands-off solution,
- Are not a good fit (for one reason or another) for the allocation of any of Vanguard’s LifeStrategy or Target Retirement Funds, and
- Have $100,000 or more to invest…
…I think Betterment’s offering is worth looking into.