Smartphone applications (and even traditional websites) are generally built with user psychology in mind: what do we want the user to do with our application, and how do we design the application in such a way that encourages the user to do that? For example, Facebook, Instagram, etc, are built to be as addictive as possible — to get you to interact with as many things on the site/app as possible, to continue using it as long as possible, and to get you to use it as often as possible.
What about brokerage apps/websites? If they’re designed in such a way to increase the likelihood that you’ll make a particular financial decision (e.g., trading more often or buying a particular security), at what point does that cross over into the realm of being a “recommendation” — subject to the regulation that would come with investment recommendations from a broker-dealer?
- Digital Nudges Could Be Investment Recommendations, SEC Chief Warns from Melanie Waddell
Recommended Reading
- Podcast: Social Security and Tax-Efficient Retirement Planning (Steve Chen interviewing Mike Piper)
- Risking, Fast and Slow from Nick Maggiulli
- Milevsky: Advisors Should Charge More for Retirement Spending Advice from Ginger Szala
- Are You Ready to Retire? Probably Not from Jim Wang
- The Problem with Low-Income Tax Credits from Kim Blanton
- Is $1 Million Enough for Retirement in America? from Carmen Ang
- Attorneys Secure Disability Benefits Faster from Kim Blanton
Thanks for reading!