Investments: When to Buy and When to Sell

I thought I’d share with you one of my favorite pieces of financial advice:

When to buy: When you’ve got money to invest. (“When you can”)

When to sell: When you need to liquidate something in order to pay your bills. (“When you have to”)

Note that none of the following words are included: market, attractive, up, down, high, low, P/E, indicators, chart, floor, ceiling, timing, bear, bull, analysis, economy, or prediction.

It’s so simple that people have trouble believing it. (Admittedly, believing the simplicity of the buy/sell decision is made more difficult by the fact that there’s an entire industry that depends on convincing us that it’s not simple.)